3 Types of Social Media Platforms for Your Social Media Strategies
Social Media Strategies is a highly complex and sophisticated game. I classify social media platforms into 3 major types so I can help make my strategy clear and organized.
My earlier post was inspired by an article from Ian C Rogers of why he unfollows his Instagram accounts. It reminds me of my earlier thoughts on how to pick my social media platforms in my old jobs.
Couple of the major challenges of doing social media are that there are so many of them and your customer (followers) relationships is owned by the social media platform (like Facebook). Social media platforms are evolving everyday with new rules of game. We need to get ourselves update ALL THE TIME and it's very resource consuming task. And yes we can build millions of followers but they are still Twitter's or Facebook's member. So as a business we need to think carefully about converting into your own member. However, given the momentum and trend of how popular social media these days, it's hard to convert people to be your members these days.
I classify social media by 3 major tiers :
- Public Publishing: Blogger, WordPress, Medium.com or even Your Website and App.
- Public Curating: Twitter, Pinterest, Instragram and etc
- Friends Network : Facebook, LinkedIn
The 3 types of networks overlap with each other's function and features so the line between these tiers are rather grey. I classify them for they are used by majority of the people.