Showing posts from September, 2015

6 Key Winning Elements in Your Cover Letter that Get You Interviewed

I have changed my job functions and industry many times in my career. Actually almost every time I changed job, my role and industry background changed as well. A few days ago, a confused friend asked me he couldn't think of what to write on his CV where he is applying for a job he has no experiences or relevant industry background. Here are my experiences in writing my "CV" when I applied for new job: 1) Your Proposal, NOT CV. Cover Letter is probably more important than CV. Why? Cover letter let you write with style, sincerely and, most importantly, focus on the few main points that can help you to stand out! 2) Your Deliverables, even if you are new. Make immediate promise of what you can achieve for the potential employers in your cover letter. It would be best if you can quote some kind of numbers such as "number 1 market share in 3 years" or "double digit growth for next 5 years" and so forth! This is a very huge challenge to yourselves'

4 Key Steps To Optimize your Facebook Page Post Boost Ad Performance

As an online media site operator, my team promote our website articles to our Facebook Page everyday, post by post. The Facebook Page has became an important distribution channel of our website. To get even more result, we buy ad from Facebook to boost post performance. I place these ad everyday by myself. The reason why I do so instead of delegating the task to other is due to the needs to mind and discover the good performing article which then feed back to our editorial team. Also, the physical work of placing an ad only takes like 10 minutes per day but the analytical process of picking the right article to be promoted will take much longer time. As management I want to gain as much insight for decision on what contents are welcome by the market and how we should promote these content. Through the review of our Facebook Page post viral performance as well as advertising promotion performance, I can tell what type of articles are good for sharing and other are good for click th

How to meditate without wonder off to too many thoughts

One thing about being in the IT and Digital Marketing industry is that I am constantly learning, thinking, innovating and "strategizing" for business. There are trillions of new and exciting things to come all the time and it seems my mind is never really at rest. I think this is why I have burned my hair away significantly. I often joke about it that I myself is evolving from cat-5 cable to wifi connected! (sadly laughing at myself in the mirror). Anyway, it is far too often that I cannot sleep at night. So I try to mediate to help my mind to slow down. However, for a guy like me, when I close my eyes, I have tons of ideas that burst out from within that meditation actually create more wishes or projects that I want to do compulsively. With these crazy things happening in my mind, I increasingly force myself to relax during meditation. It's helpless with a personality like mine! However, I've discovered that the solution to a better, more focus and qualitatively