3 Key Strategies for Video Marketing for Business
Infinite Number Of Video ChannelsInternet is meant for Interactive MultiMedia. It's not a surprise to see the incredible widespread of Online TV everywhere we go. The entry barrier of producing a video is as cheap as your mobile phone and may be even as small as your SmartWatch. On the other hand hosting your video is free on YouTube, Vimeo and other Online Video site. Even the software needed to create your own private video site are available basically for free via open source software. Everyone will be able to a video production and a online video channel company. With bandwidth and storage cost increasing cheaper and available, we can only see that more and more online videos websites will pop up around the world.
If you are in the space of social media marketing, you may be aware that there are more and more Loyalty Free media readily to be search and re-use in your video production. Just search "Creative Common" on Youtube or even on your google search engine you will find a lot of such free media available for you to use. So even great part of the content in producing the video will be free.
Enabling Factors of Explosive Growth of Online VideosSo we should be expecting an explosive growth in videos and video channels on internet today and onward.
- Internet being Interactive and MultiMedia is best to push video.
- Low cost production hardware and software (mobile and open source software)
- Low cost of video hosting and
- Low cost of storage, bandwidth and web hosting
The Future of TV GuideThe future of TV Guides is right in front of us today but we may see them. Since online video channel does not need pre-arranged connection like cable tv and is just one click to an embedded video within a webpage away, there is no such thing as a "TV Guide" anymore. If we have to insist on such term, the TV Guide is everywhere embedded on many website or apps. Of course, there will be the Mega Ones vs lots of smaller ones. YouTube, Vimeo and many other online video hosting social media sites are the Mega TV Guide. Facebook is entering into this space big time making their competitive moves against YouTube as we speak. There are many online media sites curating videos from YouTube as their content such as Buzzfeed and Huffington. They are all the future of TV Guide right in front of us today.
So that makes the Future TV Guide not a simple schedule of TV programs (cause there is no such thing as when the TV program will be watched) but the value add on how the site introduce the videos to their site visitors.
3 Key Strategies For Video Marketing for BusinessThe infinite choices of Videos or Online Channels only mean one thing for business who wants to promote themselves on internet: your content needs to be competitively interesting so your audience will stay before they press stop and switch to other programs. So the traditional ways of doing TV Advertising will not only stop working but in fact leave a bit of a bad taste in the mouth of your audience if done poorly.
So when your prospects and customers have infinite other choices and they are much more intelligent and impatient, we have to do our business promotion the good solid humble BUT interesting way. In fact I do not really think of Social Media Marketing as a "Advertising Campaign" anymore but we interact with our customer daily and frequently and interactively to engage with them, educate them, deliver services and support them. I like to classify these actions in three strategies and I call it "SEE your customers"
- Serve your customer
- Entertain your customer
- Educate your customer