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Showing posts from July, 2015

Amazon Dash - A specialized device for strategy business advantage

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I was discussing technologies trends with a few friends. They see the trends going in two major directions: The Internet of Things Trend: Lots of connected and specialized devices. The Do-It-All Smartphone Trend: One device with lots of apps do everything and anything. Of course, both directions are correct. The Do-It-All device trend is obvious. Nobody really reject a super do-it-all device, that is, if it is easy enough to be used. What's interesting is the Internet of Things trend. While my friends debate and try to win their argument, I think the case is just simple: there are tasks so repetitive and frequently performed that they demand specialized device. From a entrepreneur viewpoint, the key question is about Investment Justification to develop such device. This is especially true because we are talking about hardware products with major cost in the initial prototype development and manufacturing and distribution cost. Success and Failure both get amplified when

The Only Metric That Matters For Content Marketing

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I have been in the digital media industry for decades. All through these years I have seen people wasting their time on vanity metrics (those that fool their boss or easy to justify them for their job). They spend a lot of time doing reports that look good to their boss and may be even to feel good about themselves.  But often we are missing the most important thing about how the reader feel. This is a good article discussing the most important metric for your website if you are in Social Media.   The Only Metric That Matters For Content Marketing