Wednesday, January 15, 2014

Hearst launched Pinterest-like ad for Lancôme on MarieClaire.com

1/15/2014 09:23:00 PM

Publishers across the board are scrambling to cement their native ad strategies, and Hearst is no different. Yesterday, it launched content ad campaigns for Lancôme on MarieClaire.com. The Pinterest-like ad is an interactive selection of images, skin care tips and blog content from 12 bloggers. Users will roll over a portrait of each blogger to reveal #bareselfie images of the bloggers taken after using the Lancôme product, quotes from their individual “skin stories,” or further info about the product.

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