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Showing posts from January, 2014

A very interesting Facebook Campaign Simulated Alzheimer's

A recent campaign by Alzheimer Nederland, a Dutch Alzheimer's group, cleverly used Facebook to help the average person better understand the plight of Alzheimer's sufferers, if only for a second. The effort, which ran in December, tagged random users in photos taken at events they did not attend. Read article from Mashable . This is Alzheimer Nederland's facebook page .

Facebook seems about to launch "Paper", a Flipboard like news reading app.

After years of experimentation, cancellations and redesigns, Facebook looks like it is finally going to launch in the coming weeks a news reading service built for mobile devices. The product is known as “Paper,” according to a source familiar with the matter, and it is similar to Flipboard, a buzzy mobile-focused news reading app. Paper looks to be either a standalone mobile application or a Web experience suited to mobile devices, according to this person. Facebook could launch the app before the end of January, this person said, though the timetable could change. Read Article

HK Government launches Innovation and Technology Bureau finally!

IT experts in Hong Kong generally welcomed the government's "re-initiation" of the Innovation and Technology Bureau (formerly "Technology and Communication Bureau"), in response to the second policy address delivered by Chief Executive CY Leung Wednesday. Read Article

The app developer community can't ignore Android now.

The app developer community may have finally hit an inflection point for Android. A year ago mobile developers preferred Apple's iOS, given superior tooling and revenue opportunities.  Yet, today's developers simply can't ignore Android's and outsized and rapidly growing installed base. Practical wisdom would say that the tide of developer interest in Android has to shift eventually, just because it is so massive and global. New survey data from Vision Mobile and Evans Data shows that the shift developer interest may indeed be starting to gravitate to Android while still remaining strong iOS. Read Article

Speech Recognition Breakthrough for the Spoken, Translated Word

No doubt voice communication is the most important mean of human communications. It is however fragmented by languages. Real time translation will allow all people communicating with each other. That would be so cool! On real life application, users are increasingly speak into the voice recognition service on their mobile phone. If the real time translation is working well, impact on our travelling life or business negotiation will change complete. Micrsoft is announcing new features to its translation engine. The update is available for both Windows Phone and the desktop. ( read article ). Here is a TED video on youtube which I believe is properly the base of Microsoft's real time translation service.

Hearst launched Pinterest-like ad for Lancôme on MarieClaire.com

Publishers across the board are scrambling to cement their native ad strategies, and Hearst is no different. Yesterday, it launched content ad campaigns for Lancôme on MarieClaire.com. The Pinterest-like ad is an interactive selection of images, skin care tips and blog content from 12 bloggers. Users will roll over a portrait of each blogger to reveal #bareselfie images of the bloggers taken after using the Lancôme product, quotes from their individual “skin stories,” or further info about the product. Read Article

Bitcoin now an accepted currency in media?

The Chicago Sun-Times, the 9th largest newspaper in the USA, is testing a social paywall that will accept both Tweets and Bitcoin in partnership with the content monetization startup BitWall. Read Article

The New York Times, Meredith and The Washington Post hired top programmatic advertising executives.

Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That meant the role of figuring out programmatic was something farther down the food chain. That’s changed. Advertisers and agencies increasingly want to buy their media that way, and programmatic budgets are too large for publishers to ignore. That means bringing on a programmatic chief to figure out how to use programmatic not as something separate (and secondary) to direct sales but as an integral part of it. In the past nine months, The New York Times, Meredith and The Washington Post have all hired top executives to run their programmatic efforts. Read Original Article