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Showing posts from 2013

Social Media Page can beat SME's corporate web site.

Businesses these days need to build their corporate web sites. However, building and maintaining web site for SME can be a huge challenge. Building a web site can be relatively simple but to build an effective web site for brand building, lead generating and customer serving is not easy. It needs to be built with SEO optimized structure and an easy content updating system and all that technical stuff that most companies don't know how to do. And that's not the end. After building a corporate web site we need to promote it (traffic generation) and maintain it with engaging content.  It's actually a very demanding operation for SME.  However, Social Media like Facebook, Google+, LinkedIn offer company to setup their company page which can easily outperform their company web site in terms of Brand Building, Promotion, Lead Generation and Customer Service. If a page that does all these well, it would most likely means that the company is doing it's CRM right! Another s

That’s OK BlackBerry!

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That’s OK BlackBerry. That market has changed and moved on. In the Open Letter from BlackBerry to its customers, it says " these are no doubt challenging times for us and we don't underestimate the situation or ignore the challenges we are facing...there is a lot of competition out there and we know that BlackBerry is not for everyone. That's OK. " I have nothing against BlackBerry back then or today. It’s a fine product in the past and probably today too. However, from a forward looking business strategy perspective, I say it’s not so OK for BlackBerry. And what’s not so OK is that the Market has moved on and BlackBerry is still, unfortunately, hanging on its old element as shown in the open letter. As a company it has not adapted to the new market paradigm. It is the challenge of the need to adapt to the Market that’s worth writing about. BlackBerry, unfortunately is only a case study for this topic. Years ago when there were not much competition from the hi

Sony QX Smart Lens offers powerful disruptive product while HTC struggle.

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Two pieces of technology related news strike me today: HTC Earning in Aug 2013 dropped 47% vs. last year. Sony launching it's new QX Smart Lens offering a very new way of killing the Digital Camera business via a smart add on to "any" smartphone with NFC. HTC Lacking Real Product Innovation The two stories witness the cut-throat-competition in the world of technologies. Not too long ago I recall I was selling my HTC Mobile Phone in the second market to swap to the new HTC Android phone. It was exciting for me to purchase HTC product back then when HTC was in it's strong days. All of a sudden came Samsung and other brands and HTC has fallen behind from these competitors. I couldn't recall what "unique" product HTC has offered since the first Android phone because, well, they have not offered any unique product at all. In the same period, Samsung took the Android phone market with overwhelming speed in launching so many different sized phones

MIcrosoft Buying Nokia is a logical alternative in midst of changing Mobile-Computing paradigm shift.

One of the big news these days in the tech world is Microsoft buying Nokia entering hardware business. Business Insider (BI) today explained that Microsoft is expecting US$40/phone hardware profit, more than US$10/phone OS license profit only. BI further states that, however, the profit of hardware will be diminishing as competition grow. See the original article here:   Windows Is Dead, Google Killed It . While what BI presents today make common sense, we can view Microsoft's strategic move from another perspective: what else can Microsoft do for business growth? The answer to this is that there are not too many alternatives of scale sizeable enough and quick enough for Microsoft to make an impact. And it seems that do nothing is not an alternative as Microsoft is quickly losing its market share. Under such perspective, buying Nokia seems like the only viable strategy. I am not saying that this is a sure win strategy but if I put myself into Microsoft's shoes, I'll pro

Sony Experia Z Ultra looks sexy

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Sony Experia Z Ultra While I have such terrible experience with using the Sony Experia Z only a few months ago and I told myself not to purchase Sony's phone again, Sony announced the new Experia Z Ultra. And I was sold again even just on the specification. What moved me: the 6.4in Triluminos Full HD resolution screen that can be written on by any stylus or even a pencil!  I do like to write instead of type in many occasion (call me old fashion or something). If I can write on both the tablet and the paper that I carry with me all the time, it's such great convenience. And it's cool! Back to business strategy discussion, what Sony doing with this new screen is to eliminate competitor's key selling point, in this case the Samsung Galaxy Note's S-Pen. Why border to follow competitor's foot step when you can eliminate it at all. We haven't got the real product on hand yet but if Sony does deliver what it promise, I think it's a very competitive pr

Most Energy Preserving Machine on Earth

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Good Morning! Just stumble upon this GIF image, which I am not too sure where it comes from. It's just funny. I just call it "The Most Energy Preserving Machine On Earth". I thought I should share on this blog. We create problems and have to invent solution to solve the problems. To resolve the Financial Bubble, we create Quantative Easing. But of course to err is only human. We are to be forgiven. In this silly process of screwing up things and fixing it, the human's brain grows. Have fun and live my friends!

Prosperity and Tranquility

Many years ago I met a lady who sat next to me in a business conference lunch. It was the kind of lunch which people were busy chatting, exchanging business cards and many of them even laughing out loud. The lady was probably not having a good day and was pretty upset about the noise level. I was the quiet one and she seemed to appreciate me sitting beside her not adding more noise to her ears. So she start chatting with me and complaining about how impolite people were being so loud. I asked her why did she want to come to this kind of business luncheon if she had problem with too many people networking. Then she told me that she wanted to do some business networking too but just did not like the noise level. I told her "  If you want Prosperity, you have to let go of  Tranquility!  " What I meant was that she had chosen to go to a "market place" for networking. A good market place should be packed with people busy making connection. So why complain about it.

Google Image Search + Atari Breakout = Fun Fun digital marketing.

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Doing digital marketing can be fun. Recently Google has transformed it's Image Screen result screen into a classic Atari Game "Breakout"! It's just plain simple and fun and it's not hard to do at all. Google you got me spreading your news for you and happy to have you to take a free ride in my blog!

Japanese company likes to beat Google Glass with a competitive device launched earlier than Google Glass.

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Japanese entrepreneur Takahito Iguchi has created a wareable computer like Google Glass. The device is called Telepathy One. The founder Iguchi aims to use the device to share what one person sees through the device in real time.  Iguchi aims to launch the Telepathy before Google Glass. With all advance development with computing technology and open source software and operating system, creating the entry barrier in creating a SmartDevice is getting lower and lower. That makes business competition harder and harder these days. The game is no longer only for the giant like Apple and Google anymore.

Company Strategic Development through differentiation: Samsung Galaxy vs. Sony Experia

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Sony Experia Z vs. Samsung Galaxy Note The announcement of Samsung G4 and Samsung Note 8.0 LTE reminds me my recent personal experiences in switching from my old Samsung Note to Sony Experia Z phone. After I switched to Sony, I realize that Samsung has really done a lot on the "soft-power" side of the phone. Comparing to Sony's new flagship smartphone Experia Z, all I really get is an impression of nice solid hardware body but I cannot tell you what's so special about Sony's implementation of Android. Comparing with Samsung Galaxy Note, the differences are very obvious. Do allow me to list them out: Samsung has its' very own App Store. In fact, in Hong Kong, Samsung office has proactive approached my company to recruit our Apps in Samsung's App store. They have invested dedicated App Acquisition team in offices around the world. Samsung Galaxy Memo App with the Stylus pen makes a great integration of software and hardware. Samsung has a larger coll

Twitter Music = New business from Twitter's infrastructure and CRM strategy?

Twitter has just launched Twitter Music today. It is available in US, Canada, the UK, Ireland, Australia and New Zealand on iOS app. It will soon be available on Android and on Web ( http://music.twitter.com ). Back in 2009 I said Twitter was kind of like an SMS (do you still remember? It stands for Short Messaging System?) but I was wrong. It's actually a Personalized Broadcasting System because whatever you twitted can be followed by anyone and you have not much control about it. SMS is a one-to-one communication system.  I have written a blog post ( Twitter the new hot property on the web ) about Twitter back in 2009 comparing it with Facebook. I said that Twitter had kept it's user interface as simple as possible so they could build business on top of the communication channel. It seems a bit long but now they are now finally building Music business on top of it. (They have Vine too for video) I am not sure other specialized business Twitter has built so far but music i

Strategic Questions in Product Innovation!

I was reading an article about rumor of iPad Mini 2 from International Business Times (ibtimes.com) mentioning typical wishes of what consumers like to see in the new iPad Mini 2.  The list reflect average consumers focus on "more" on the hardware specification and pricing: Lightweight and portable Robust system and memory  Retina display Reasonable pricing Faster access to WiFi settings, battery/power management  This list is quite typical and very consumer oriented! It is obvious that device manufacturers have to continuously improve in these areas. If a manufacturer of product focus only on these items we are pretty sure that the company will be gone sometimes in future because they focuses on the ironic and bleeding part of strategies : provide more and charge less. Impactful strategic win usually does not come from such increase in hardware specification. I am not against it but it's only foundational and kind of like a must do thing in your business plan

Market Your Business via Creating Your Own Digital Magazine

One of the most commonly used technology for average business is for marketing. While businesses can always develop mega marketing campaigns that span across multiple channels, they cannot do it all year long every day. It is important to find cost effective way to manage the sales and marketing aspect of your business on a day-to-day scale. One of the most effective way is content marketing. Many of my advertisers pay much money to media company to help them to write Advertorial as a way to increase their credibility and authority or to engage to their target customers through stories instead of simple push oriented advertising campaign. This is a proven way of cost effective marketing techniques even among the big boys. On a more humble level (ie you don't have the big budget to buy expensive Advertorial!) It would be good that your small team (or even yourself) to create your very own magazine so that you can promote your products and services to drive sales leads. You can